Nomad Winter Apparel

Release:
2016 winter
The case:
They are travellers who believe that mobility is the most efficient strategy for exploit- ing resources. Nomads are especially related to their environment. They get along with fierce environments, are righteous only to themselves, individual and strong. Such approach might cast away the fur-hatred, claiming this is a natural choice for a constant city wanderer.
Deliverable:
Branding
Website
Photography art direction
Naming
Line of business:
Winter apparel boutique
Photos by:
Martyna Jovaisaite

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Cold & clear structure

Nomads’s new visual identity is based on the concept of Nordic simplicity and inspired by heritage and experience with the white, harsh, cold season.

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