Nordlead corporate

Release:
2016 winter
The case:
The main goal in establishing NORDLEAD graphic identity is to make the brand feel flexible, modern and professional. Colour gradient is based on the idea of never ending growth, the desire of reaching desired goals and stiving towards accomplishments.
The choice of blue colour represents trustworthiness and a sense of a secure and responsible establishment. The light and seemingly weightless typography makes a great combination with the colour gradient and a minimalist sans serif logotype. Both elements represent high quality service without losing the warm approach toward the clients.
Deliverable:
Corporate branding
Website
Line of business:
Finance and accounting service
Photos by:
Martyna Jovaisaite

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Gradient & colour.

Colour gradient is based on the idea of never ending growth, the desire of reaching desired goals and stiving towards accomplishments.

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High quality service.

Colour gradient and a minimalist sans serif logotype represent high quality service without losing the warm approach toward the clients.

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Line icons.

We created specific category line icons for each section on their site. Symbols illustrate articles and tell a visual story about services.

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