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Artea Lizingas

A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful – it needs to be executed consistently – these guidelines will help you to do so.

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About
Artea Lizingas

We set out to create a different kind of bank – progressive yet human, and distinctly Lithuanian. A bank that fosters pride in the authenticity of Lithuanian heritage while developing cutting-edge solutions for the future.

 

The name Artea embodies three key qualities: Lithuanian identity, modernity, and closeness to customers. It represents a strong connection to Lithuanian culture, reflects the dynamism and innovation of the modern world, and conveys the bank’s goal of being the most approachable, understanding, and accessible bank in Lithuania for every customer.

Logotype
Positive / negative logotype versions

Our logo is always used in one of two colours: Artea Blue (#071844) or White (#ffffff), depending on the background colour.

Download Artea lizingas logopack

Main logotype colour version

If you are using a light background – Artea Blue (#071844) colour. In situations when coloured logo version is impossible – you can exceptionally use logo in Black (#000000) colour.

 

White logotype colour version

If you are using a dark background – use the logo in White (#ffffff) colour.

Safety zone & Minimum size

To protect the strength and integrity of the logo, a clear space area, free of competing visual elements should be maintained. Both versions of our logo share the same safety zone, which is determined by the full height of the symbol.

The minimum logo sizes for print and digital are specified below.

 

 

Do's

Always use a 0-degree angle. / Always use correct proportions and composition of the logo. / Always leave the logo some space to breathe. / Always use the correct logo version on light or dark backgrounds. / Always use the correct logo version on colorful backgrounds.

 

Don'ts

Do not change logo proportions / Do not rotate the logo. / Do not use the logo in smaller than its minimum size. / Do not apply any effects. / Do not superimpose the logo on any image or background that would make it hard to see. / Do not use the logo in colours that are not from the brandbook.

 

 

Colours
Main colour palette

Our colour palette consists of these colours: Artea Blue, White, Iris, Light Cyan.

White, Iris and Cyan are our main colors, primarily used for backgrounds. Artea Blue and White are used for texts and graphical patterns.

  • #071844
    Artea Blue
    RGB: 7, 24, 68
    CMYK: 100, 93, 38, 49
    Pantone: 2758 U
    Pantone: 2758 C
    RAL: Ambassadorblau 280 20 30
  • #d1f3fd
    Light Cyan
    RGB: 209, 243, 253
    CMYK: 16, 0, 0, 0
    Pantone: 7457 U
    Pantone: 7457 C
    RAL: Mintblau 210 85 10
  • #4c47c0
    Iris
    RGB: 75, 70, 187
    CMYK: 80, 78, 0, 0
    Pantone: 2369 U
    Pantone: 2369 C
    RAL: Hyazinthenblau 280 40 45
  • #ffffff
    White
    RGB: 255, 255, 255
    CMYK: 0, 0, 0, 0
    Pantone: White
    RAL: 9003
Typography
Hierarchy

Our main typeface is Neue Montreal. We use it in al external communications.

In cases, where we have more space for branded content – we can use a mix of two typefaces – Neue Montreal and Georgia.

Download typeface

 

Layouts with partners
Rounded corners

We use shapes to compose photos and texts.
Depending on the format, you should also choose the shape’s corner rounding, which has 5 levels:

– Extra small (4px)
– Small (8px)
– Medium (12px)
– Large (16px)
– Extra large (28px)

 

 

Layout examples

When creating advertising layouts with partners, use these guidelines to maintain the best brand visibility and recognition.

Download examples

 

– Use 1/4 grid to maintain the best proportion and distances between all elements.
– Safety zone between the elements is the same size everywhere.
– Footer element height is the same as safety zone.

 

 

Versions with headline placement variation in different colours.

 

 

Versions with 2 collumns and a headline.

 

Using all 3 possible colour variations

 

 

Version with smaller advertising space and a product.

 

Using all 3 possible colour variations

 

 

Download footer element

 

Thanks for getting to know our brand!