Startup Fair is an annual and the main international startup ecosystem event in Lithuania. Being on the crossroads of Europe Startup Fair empowers startups to meet influential investors from around the world. Changing business environment invites us to discuss more about sustainability, failure tolerance, and enhance knowledge in the leading technologies: AI, Blockchain and many more.
We were approached by Startup Lithuania following a successful rebranding project we did for the organisation a while ago. They equipped us with a challenge to create an all-encompassing design approach for a series of StartupFair future events. The event was on its way of becoming the biggest in the Baltic region, yet still had difficulties attracting a main investor and communicating its value to both potential participants and business partners
As each Startup Fair event represents the entire startup industry of the region, we looked for a way to create a beacon brand, capable of leading change. The solution we came up with was a creation of a robust symbol, translating the agile, dynamic qualities of the ecosystem through an entire set of external materials. Final result — a multi-dimensional type scheme, paired with a comet-like core visual, enabling the event to visually translate its strive for a change, at the same time building the anticipation for an upcoming event.