Aiming to become the region’s main competence center for energy solutions, Ignitis needed its new brand to reflect its progressive agenda. For this, we created an identity system that consists of five building blocks, each representing a major business unit, with a foundational Holding symbol at the top.
To fully broadcast the message, the brand uses graphic element that supports the principles already established by the logo. The graphic components are embracing moments of both clear structure and visual impact, leading with a solid colour palette, mixing headlines with colour-blocked shapes and icons. The whole identity system is based on Ignitis’ expertise, trust, versatility and innovation.
Investing into a visual identity should have a return for years to come. That’s why we create identity systems that can be adapted to different formats and marketing materials or even extended to cover new business ventures or side projects when a brand expands.
“A new stage in our history is starting”