Klaipėda University is a Baltic Region leader in the field of marine sciences. Since 2008, it has been working on implementing “The Programme of Marine Valley”. The program, executed on a national level, aims to create a cluster of maritime knowledge-based economy, powered by an integrated centre of science, studies, and business.
The goals of Klaipėda University were twofold. Firstly, it aimed to continually educate future marine specialists about the sea and its numerous nuances. For this, we created a graphic design system, which became a symbol of the sea’s constant change and development. Secondly, it sought to represent and promote a maritime mentality. In order to accomplish this, we established a visual identity system, based on the actual, real-time data, measuring and predicting the intensity and height of the waves, influenced by the wind’s strength.
To create everchanging graphics and a ceaseless identity for KU, we developed a single, overarching principle, which was the basis of a self-propelled identity generating tool. The latter seamlessly combines practical information with an inspirational angle to it. Patterns derived from the current data can be exported and used in any university paperwork, social media and even official merchandising, making it a go-to, simple to use design tool for an audience reaching far beyond the university.
The created generator seamlessly combines practical information with an inspirational angle. Patterns derived from the current data can be exported and used in any university paperwork, social media and even official merchandising.
“Andstudio“offered a unique way of creating graphic elements by using the model of the Baltic Sea swell, made by KU scientists. ”