Year — 2021
Designing a Client-Centric Printing House
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ABOUT THE PROJECT

KOPA is an offset printing house where all begins with a client’s interest: even small print runs here deserve big attention. Every project of theirs is accompanied and closely monitored from an inquiry to a result handed over.

  • Line of business
    Printing
  • Photos
    Martyna Jovaišaitė
  • Badges
    March
  • We delivered
    Branding system / Communication design / Stationery design / Packaging design
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CLIENT NEEDS

To confirm positive customer feedback, KOPA provides a valuable customer experience and complete quality assurance of print runs. For their new look, it needed to be clearly depicted – without any dysfunctional graphical elements. Hence, we decided to represent this client-first principle through KOPA’s fundamental identity asset – logotype, which now speaks for itself.

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DESIGN VALUE

The logo translates into a few meanings. First, it combines a sense of guaranteed quality with an exclusive printing experience that is now modern, digitalised but still holds the ancient traditions of making a print while communicating highly professional service. Hence, the slash is a nowadays printmaking “edition” portraying where the print is done. Additionally, it is a sign of connection between KOPA and a client. The logotype appears to be with the custom-font company’s name aside and a white space remaining on the left. Of course, it is done on purpose – as we read in sequence from the left side, noticing the first word uppermost, KOPA leaves this significant space for their clients, their future ideas, and new collaborations that are equally crucial to both parties. Thus, from the very earliest acquaintance with KOPA, everyone knows that clients are always at the front.

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It is “thank you” from both sides. The whole process was joyful, as well as what we all gained together on the way to the changes. It is high time we enjoyed the final result of the new look, which, in my opinion, is a real inspiration for discovering further possibilities.

— Vaida Bartuseviciene / Head of marketing